Choosing the right domain name for an online business is a huge decision you’ll ever make for your business. It will be the foundation and first impression of your online identity. It isn’t effortless to develop captivating domain name ideas when starting, but we have got you covered! Below are some essential tips for choosing the right domain name that will undoubtedly benefit your business.
The first priority is “.com” There are numerous options available to choose the domain extension such as .org, .net, etc. However, .com is the most recognized and commonly used domain extension. Many people who are not tech-savvy usually add .com at the end of every domain. For example, if your website is michael.org, many people will type michael.com and eventually end up on the wrong page. It’s essential to avoid that risk by choosing a .com domain name.
- Domain name short be short
Your domain name should be as precise as possible as it will help to make the brand more memorable. It might be hard to select a single word domain name that is entirely related to your business. However, you can combine few shorter words so anyone can memorize them. Besides that, short domain names are preferred because people are more prone to making typing mistakes while entering long domain names. That’s why keep the length of your domain short.
- Avoid numbers and abbreviations
Never use numbers and abbreviations like 4U, MCS (Michael’s Clothing Store). Domain names with number and abbreviations look unprofessional and are difficult to remember. Choose a domain name that conveys your brand message without using any tricks.
- Make it unique
Using hyphens or spaces in domain names to make it unique is a terrible idea. The uniqueness of the domain name means it should stand out in the reader’s mind, and they can easily intuit what the site will be about. This doesn’t mean using a list of keywords related to your business but trying to put the essence of what you specifically do. For example, a domain name billminimizer.com shows us that the website will save few bucks to reduce bills.
- Must determine the copyright issues
If you have selected your domain name by now, it’s time to determine the past of that domain name. Ask yourself if there are any related domain names to your selected one with an unfavorable public opinion? Does this domain name contain any double meaning words? Are there any trademark issues with your domain name? a matching or similar domain name will cause confusion and can have serious legal implications that may heavily cost you.
CONCLUSION
The process of choosing the right domain name need the right tools, research and significant time as it will be a long-term investment. Follow our guidelines to select the domain name and buy the domain name for at least 3 to 5 years. Buying domain names for a long time is a ranking factor that helps search engines to identify you as a trustworthy and more reputable business.
