SEO or search engine optimization is the process of increasing and improving the quality and visibility of your website for relevant searches to attract existing and prospective customers. SEO is significantly important because most users click on sites that appear on the first page of search engines. When SEO is implemented correctly, it can put your website in the top positions. Moreover, it can also enhance the usability of the website and the overall user experience.
TYPES OF SEO
- On-Page SEO
On-page SEO includes all the things that the audience sees on the website, for the most part, its content. For effective on-page SEO, the content should be top-notch and keyword optimized. This means the URL, headings, subheadings, paragraphs, images, graphs, charts, video, everything must include relevant keywords to boost the SEO.
- Off-Page SEO
Off-page SEO includes everything outside the website. It includes implementing external ranking factors such as link building from credible websites, effective social media marketing, having clients give you positive feedback on several online forums, etc.
How SEO has changed in 2021
Aside from updates to algorithms, we have covered some wider and prominent trends that will change the way we engage with SEO.
- User Experience
Google has announced that in 2021, the user experience will be one of the ranking factors of websites. Google has committed to displaying high-quality links on the top search results. To keep up with this change, improve the website load speed, remove unexpected layout shifts, and minimize bounce rates.
- Voice Search
Google has been improving its search results to accommodate shorter answers primarily in the form of Answer Boxes and Featured Snippets. Since the arrival of Covid-19, voice search has skyrocketed as user now wants quick results to in-the-moment queries. To prepare your website’s SEO for 2021, assess existing content and identify areas where short answers can be provided. Furthermore, consider voice search before developing new content. It may offer opportunities to answer queries like when, where, how to, what, why, etc. engage with marketing experts and digital tools to analyze where the content is showing up for quick results like Featured Snippets.
- Branding
In 2021, Google will also measure the brand’s strength (expertise, authority, and trustworthiness) and rank your website accordingly. For effective SEO, focus on learning
more about the audience and then produce the content according to your audience’s preferences. Create 10x high-quality and informative content than your competitors to encourage people to share your content and boost the brand strength.
Additionally, some of the other factors that will improve SEO more than ever before are long-form content, videos, mobile-friendliness, and featured snippets.
Putting It All Together
The days of optimizing meta titles and keywords are long gone. SEO is getting advanced and complex day by day and combines expertise from different fields from creative writing to software engineering and marketing to achieve the best results. User experience, voice search, and brand strength are essential to keeping up with the SEO changes in 2021. Use this article as an ultimate guide to improve your website’s SEO to take it to the next level.
