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The Top 10 Best Website Builders for Small Business in 2023

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Here are the top 10 best website builders for small business in 2023:

  1. Wix
  2. Squarespace
  3. Weebly
  4. Shopify
  5. WordPress.com
  6. BigCommerce
  7. Jimdo
  8. Webflow
  9. GoDaddy Website Builder
  10. Strikingly

These website builders are popular among small businesses because they offer a user-friendly interface, customizable templates, and affordable pricing plans, making it easy for small businesses to create and maintain a professional-looking website. It’s important to note that each website builder has its own strengths and weaknesses, so be sure to research and compare them before making a decision.

Wix

Pros of using Wix:

  1. User-friendly: Wix has a user-friendly interface and drag-and-drop website builder, making it easy for users to create and manage their website, even if they have no prior coding experience.
  2. Wide range of templates: Wix offers a wide range of professionally designed templates to choose from, which can be further customized to suit the user’s specific needs.
  3. Customization options: Wix offers a range of customization tools, including the ability to add custom HTML and CSS, making it possible for users to create a truly unique website.
  4. App market: Wix has a large app market, allowing users to easily add functionality to their website, such as e-commerce, contact forms, and social media integration.
  5. Mobile optimization: Wix automatically optimizes its websites for mobile devices, ensuring that websites are accessible and easy to navigate on smartphones and tablets.

Cons of using Wix:

  1. Limited ability to switch templates: Once a user has selected a template and added content to their website, switching to a different template can be challenging and may require starting from scratch.
  2. Limited SEO capabilities: While Wix does offer some SEO tools, it may not be as comprehensive as other website builders or custom coding.
  3. Limited ability to access the backend code: While Wix does offer some customization options, accessing the backend code can be limited, making it difficult to make more advanced changes to the website.
  4. Higher cost for premium features: While Wix offers a free version of its website builder, many of its premium features, such as the ability to connect a custom domain, can be costly.

Overall, while Wix offers a range of benefits, including a user-friendly interface and wide range of templates, it may not be the best choice for businesses that require more advanced customization or SEO capabilities.

SquareSpace

Pros of using Squarespace:

  1. Professional design: Squarespace offers a range of professionally designed templates that can be easily customized to suit the user’s specific needs.
  2. User-friendly: Squarespace has a user-friendly interface and drag-and-drop website builder, making it easy for users to create and manage their website, even if they have no prior coding experience.
  3. Built-in SEO tools: Squarespace offers built-in SEO tools to help users optimize their website for search engines, making it easier for potential customers to find the website.
  4. Mobile optimization: Squarespace automatically optimizes its websites for mobile devices, ensuring that websites are accessible and easy to navigate on smartphones and tablets.
  5. E-commerce functionality: Squarespace offers e-commerce functionality, making it easy for businesses to sell products online.
  6. Strong customer support: Squarespace provides 24/7 customer support through live chat, email, and a knowledge base, making it easy for users to get help when they need it.

Cons of using Squarespace:

  1. Limited customization: While Squarespace offers a range of customization tools, it can be limited compared to other website builders or custom coding.
  2. Higher cost for premium features: While Squarespace offers a range of features, some premium features, such as the ability to add custom code, can be costly.
  3. Limited app options: While Squarespace offers a range of integrations, the number of apps and integrations available can be limited compared to other website builders.
  4. Limited e-commerce features: While Squarespace does offer e-commerce functionality, it may not be as comprehensive as other e-commerce platforms.

Overall, while Squarespace offers a range of benefits, including a user-friendly interface, built-in SEO tools, and strong customer support, it may not be the best choice for businesses that require more customization or e-commerce features.

WEEBLY

Pros of using Weebly:

  1. User-friendly: Weebly has a user-friendly interface and drag-and-drop website builder, making it easy for users to create and manage their website, even if they have no prior coding experience.
  2. Affordable: Weebly offers a range of affordable pricing plans, making it a good option for small businesses and individuals on a tight budget.
  3. E-commerce functionality: Weebly offers e-commerce functionality, making it easy for businesses to sell products online.
  4. Wide range of templates: Weebly offers a wide range of professionally designed templates to choose from, which can be further customized to suit the user’s specific needs.
  5. Mobile optimization: Weebly automatically optimizes its websites for mobile devices, ensuring that websites are accessible and easy to navigate on smartphones and tablets.

Cons of using Weebly:

  1. Limited customization options: While Weebly offers a range of customization tools, it can be limited compared to other website builders or custom coding.
  2. Limited SEO capabilities: While Weebly does offer some SEO tools, it may not be as comprehensive as other website builders or custom coding.
  3. Limited app options: While Weebly does offer a range of integrations, the number of apps and integrations available can be limited compared to other website builders.
  4. Limited e-commerce features: While Weebly does offer e-commerce functionality, it may not be as comprehensive as other e-commerce platforms.

Overall, while Weebly offers a range of benefits, including a user-friendly interface and affordable pricing, it may not be the best choice for businesses that require more customization, SEO capabilities, or e-commerce features.

SHOPIFY

Pros of using Shopify:

  1. E-commerce focused: Shopify is specifically designed for e-commerce, making it a great choice for businesses that want to sell products online.
  2. User-friendly: Shopify has a user-friendly interface and a range of customization tools, making it easy for users to create and manage their online store.
  3. Wide range of templates: Shopify offers a range of professionally designed templates that can be easily customized to suit the user’s specific needs.
  4. Mobile optimization: Shopify automatically optimizes its e-commerce websites for mobile devices, ensuring that online stores are accessible and easy to navigate on smartphones and tablets.
  5. Secure payment processing: Shopify offers secure payment processing, making it easy for businesses to accept payments from customers and manage their finances.
  6. Strong customer support: Shopify provides 24/7 customer support through live chat, email, and a knowledge base, making it easy for users to get help when they need it.

Cons of using Shopify:

  1. Limited customization: While Shopify offers a range of customization tools, it can be limited compared to other website builders or custom coding.
  2. Transaction fees for certain payment methods: Depending on the payment method used, Shopify may charge a transaction fee, which can be a cost to consider for businesses.
  3. App limitations: While Shopify offers a range of apps to enhance the functionality of an online store, some apps may be limited in their capabilities or not as comprehensive as other options available on other platforms.

Overall, while Shopify offers a range of benefits for businesses looking to sell products online, it may not be the best choice for businesses that require more customization or more comprehensive e-commerce features.

WORDPRESS

Pros of using WordPress:

  1. Customization: WordPress is an open-source platform, which means that it can be customized in almost any way through the use of plugins, themes, and custom coding.
  2. SEO friendly: WordPress is optimized for search engines and has a range of built-in SEO tools, making it easier for businesses to rank higher in search results and attract more traffic to their website.
  3. Wide range of templates: WordPress offers a wide range of professionally designed templates, as well as custom themes that can be purchased or created by developers.
  4. Large community: WordPress has a large and active community of users, developers, and experts who can provide support and resources to help users create and manage their website.
  5. E-commerce functionality: WordPress can be easily integrated with e-commerce platforms, such as WooCommerce, to allow businesses to sell products online.

Cons of using WordPress:

  1. Steep learning curve: While WordPress is highly customizable, it can have a steep learning curve, particularly for users who have no prior coding experience.
  2. Requires technical skills: In order to fully customize a WordPress website, users may need to have technical skills, such as HTML, CSS, and PHP coding knowledge.
  3. Regular updates and maintenance: WordPress requires regular updates and maintenance, which can be time-consuming and require technical skills to complete.
  4. Vulnerability to hacking: WordPress is a popular platform, which means that it is also a target for hackers. Users need to take steps to secure their website, such as regularly updating plugins and themes, to reduce the risk of hacking.

Overall, while WordPress offers a range of benefits, including customization and SEO capabilities, it may not be the best choice for users who have no prior coding experience or who do not have the time or resources to maintain and update their website regularly.

BIGCOMMERCE

Pros of using BigCommerce:

  1. E-commerce focused: BigCommerce is specifically designed for e-commerce businesses, offering a range of tools and features to help businesses sell products online.
  2. User-friendly: BigCommerce has a user-friendly interface and drag-and-drop website builder, making it easy for businesses to create and manage their online store.
  3. Built-in SEO tools: BigCommerce has a range of built-in SEO tools, including customizable URL structures, meta tags, and product descriptions, making it easier for businesses to optimize their online store for search engines.
  4. Integrations and apps: BigCommerce integrates with a wide range of third-party apps and services, including payment gateways, shipping solutions, and marketing tools, making it easier for businesses to manage all aspects of their online store from one platform.
  5. Scalable: BigCommerce is designed to scale with businesses as they grow, offering a range of pricing plans and features to accommodate businesses of all sizes.

Cons of using BigCommerce:

  1. Limited customization options: While BigCommerce does offer a range of customization options, it can be limited compared to other website builders or custom coding.
  2. Monthly fees: BigCommerce charges monthly fees, which can add up over time and may not be suitable for businesses on a tight budget.
  3. Limited design options: While BigCommerce does offer a range of templates and design options, they may not be as customizable or visually appealing as other website builders.
  4. Limited mobile optimization: While BigCommerce does offer mobile optimization, it may not be as comprehensive as other website builders.

Overall, while BigCommerce offers a range of benefits, including e-commerce focused tools and integrations, it may not be the best choice for businesses that require more customization options or are on a tight budget.

JIMDO

Pros of using Jimdo:

  1. Easy to use: Jimdo has a user-friendly interface and drag-and-drop website builder, making it easy for businesses to create and manage their website.
  2. Affordable: Jimdo is relatively affordable, with a range of pricing plans that can accommodate businesses of all sizes.
  3. Mobile optimization: Jimdo offers mobile optimization, ensuring that businesses’ websites look great and function well on all devices.
  4. Built-in e-commerce functionality: Jimdo has built-in e-commerce functionality, making it easy for businesses to sell products online.
  5. Customer support: Jimdo offers customer support via email and live chat, making it easy for businesses to get help when they need it.

Cons of using Jimdo:

  1. Limited customization options: While Jimdo does offer a range of customization options, it may not be as flexible as other website builders or custom coding.
  2. Limited design options: While Jimdo does offer a range of templates and design options, they may not be as customizable or visually appealing as other website builders.
  3. Limited SEO capabilities: While Jimdo does offer basic SEO tools, it may not be as comprehensive as other website builders or custom coding.
  4. Dependent on platform: Jimdo’s functionality is dependent on the platform, which means that businesses may not be able to access certain features or integrations.

Overall, while Jimdo offers a range of benefits, including affordability and mobile optimization, it may not be the best choice for businesses that require more customization options or comprehensive SEO capabilities.

WEBFLOW

Pros of using Webflow:

  1. Customizable: Webflow offers a high level of customization, allowing businesses to create a unique and professional website without the need for coding skills.
  2. User-friendly: Webflow has a user-friendly interface and drag-and-drop website builder, making it easy for businesses to create and manage their website.
  3. E-commerce capabilities: Webflow has built-in e-commerce capabilities, making it easy for businesses to sell products online.
  4. SEO optimized: Webflow is SEO optimized, helping businesses to improve their search engine visibility and drive more traffic to their website.
  5. Collaboration: Webflow’s collaboration features make it easy for teams to work together on website projects, streamlining the design and development process.

Cons of using Webflow:

  1. Steep learning curve: While Webflow is user-friendly, it can have a steep learning curve for those who are new to website building or design.
  2. Higher costs: Webflow is generally more expensive than other website builders, with higher monthly fees and transaction fees for e-commerce websites.
  3. Limited integrations: Webflow has limited integrations with third-party tools and services, which may limit the functionality of certain websites.
  4. Dependent on platform: Webflow’s functionality is dependent on the platform, which means that businesses may not be able to access certain features or integrations.

Overall, while Webflow offers a range of benefits, including customization and e-commerce capabilities, it may not be the best choice for businesses that are on a tight budget or are new to website building.

GoDaddy Website Builder

Pros of using GoDaddy Website Builders:

  1. User-friendly: GoDaddy Website Builders have a user-friendly interface and drag-and-drop website builder, making it easy for businesses to create and manage their website.
  2. Affordable: GoDaddy Website Builders are relatively affordable, with a range of pricing plans that can accommodate businesses of all sizes.
  3. Mobile optimization: GoDaddy Website Builders offer mobile optimization, ensuring that businesses’ websites look great and function well on all devices.
  4. Built-in e-commerce functionality: GoDaddy Website Builders have built-in e-commerce functionality, making it easy for businesses to sell products online.
  5. Customer support: GoDaddy offers comprehensive customer support, making it easy for businesses to get help when they need it.

Cons of using GoDaddy Website Builders:

  1. Limited customization options: While GoDaddy Website Builders do offer a range of customization options, it may not be as flexible as other website builders or custom coding.
  2. Limited design options: While GoDaddy Website Builders do offer a range of templates and design options, they may not be as customizable or visually appealing as other website builders.
  3. Limited SEO capabilities: While GoDaddy Website Builders do offer basic SEO tools, it may not be as comprehensive as other website builders or custom coding.
  4. Dependent on platform: GoDaddy Website Builders’ functionality is dependent on the platform, which means that businesses may not be able to access certain features or integrations.

Overall, while GoDaddy Website Builders offer a range of benefits, including affordability and mobile optimization, it may not be the best choice for businesses that require more customization options or comprehensive SEO capabilities.

STRIKINGLY 

Pros of using Strikingly Website Builder:

  1. User-friendly: Strikingly has a user-friendly interface and drag-and-drop website builder, making it easy for businesses to create and manage their website.
  2. Affordable: Strikingly offers a range of affordable pricing plans, making it a good choice for businesses with limited budgets.
  3. Mobile optimization: Strikingly’s website builder is optimized for mobile, ensuring that businesses’ websites look great and function well on all devices.
  4. Simple design: Strikingly’s simple design and layout options make it easy for businesses to create a clean, modern website.
  5. Built-in e-commerce functionality: Strikingly offers built-in e-commerce functionality, making it easy for businesses to sell products online.

Cons of using Strikingly Website Builder:

  1. Limited customization options: While Strikingly offers a range of templates and design options, it may not be as flexible or customizable as other website builders.
  2. Limited SEO capabilities: Strikingly’s SEO capabilities may not be as comprehensive as other website builders, which could impact a business’s search engine visibility and rankings.
  3. Dependent on platform: Strikingly’s functionality is dependent on the platform, which means that businesses may not be able to access certain features or integrations.
  4. Limited customer support: While Strikingly does offer customer support, it may not be as comprehensive or accessible as other website builders.

Overall, while Strikingly offers a range of benefits, including affordability and mobile optimization, it may not be the best choice for businesses that require more customization options or comprehensive SEO capabilities.